The Drive Vegas Interview : Christie Conti
Monday, April 10, 2006
“This has not been done before. This is the first time anyone in the United States has developed a project like this.”
Christie Conti, Regional Public Relations Supervisor for GM R*Works, in front of a HUMMER in the showroom, gives a brief but comprehensive overview of the distinguishing characteristics, features, advantages, and benefits, of GM’s new ‘autotainment’ attraction, “The Drive Vegas.” (TheDriveVegas.com).
The Drive is designed to enable auto enthusiasts to become intimately familiar with GM vehicles in a pressure-free performance environment.
With the addition of General Motors, the monorail expands its high-profile advertiser portfolio to six along with Sprint/Nextel, Hansen’s Beverage Company, Paramount Parks, BankWest of Nevada, and the Las Vegas Convention and Visitors Authority.
The Drive, encompassing 11 acres at the corner of Sahara Avenue and Paradise Road, will be open for a minimum six-month period.
“We’ll be here initially for six months, hopefully beyond,” says Conti.
The Drive hours of operation (once open) are preliminarily set to be 10:00 a.m. to 6:00 p.m. seven days a week, including holidays. The Drive is accessible from the GM Monorail station at the Sahara Hotel & Casino, and parking is available at the hotel’s self parking structure or valet.
Drivers must be age 18 or over, and present a valid driver’s license. Professional drivers (as passengers) will accompany each driver to help them get the most out of their driving experience. For the safety of all guests, on-site breathalyzer tests will be part of the mandatory registration process before guests can enjoy The Drive experience.
The Drive will be FREE to locals until the end of April. Regular cost for admission to the attraction is $10 per driver.
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© 2006 Vegas Buzz News Network
