Vegas Buzz Radio Feature Coverage of Press Event:

edit vegasbuzzradio 2006-04-07 02:54 UTC add comment  ·  ·  ·  ·  ·  ·  ·  ·  ·  ·

Vegas Buzz Radio Feature Coverage of Press Event:
GM’s The Drive, April 5, 2006

Summary:

[VEGAS BUZZLAS VEGAS, April 6, 2006] – With tons of dirt and a dose of speed,
the corner of Paradise Road and Sahara Avenue morphs into an ‘autotainment
extravaganza when General Motors opens the doors of “The Drive,” a unique hands-on
driving experience that will be the first of its kind within the United
States. The Drive officially opens to the public on April 10, 2006.

Featuring two professionally-designed driving courses—including a high
performance loop and an off-road adventure over a dirt terrain—The Drive
will provide a unique “autotainment” experience adjacent to the Las Vegas
Strip. The land to be utilized for the facility will be leased by General
Motors from the Sahara Hotel & Casino. For the duration of the project, GM
will also be a marketing and advertising partner of the Las Vegas Monorail
Company including having the only brand presence at the monorail station at
the Sahara Hotel & Casino—currently the most northern point of the Las
Vegas Monorail system.

“The Drive provides a unique platform for General Motors to showcase its
vehicles in an unprecedented way,” said Steve Tihanyi, general director,
marketing and entertainment alliances for General Motors. “With two fun-
filled courses, consumers will be able to enjoy one-of-a-kind driving
experiences in a variety of our products without any pressure to buy.”

The performance course will feature a half-mile paved route with jogs and
turns complete with chicanes to enjoy both the speed and handling control of
pure sports car driving thrills. Vehicle choices to be unleashed on the
Performance course will include: the legendary Chevy Corvette; the Pontiac
GTO; the 400-horsepower Cadillac CTS-V; the Pontiac Solstice, a roadster
exhibiting thrilling Pontiac performance; the luxurious and powerful Cadillac
STS-V; and the impressive Saab 9–3 convertible.

Keys to the rugged yet refined HUMMER H2 and mid-size HUMMER H3 will be
available to consumers looking to navigate the adventurous off-road course
encompassing a tunnel, hill climb, v-ditch and sloped banks, moguls and
obstacles. The off-road trail is available to test out the Chevy Silverado
Diesel, and once available, the redesigned 2007 models of the Chevy Tahoe, GMC
Yukon Denali, Cadillac Escalade and Chevy Suburban. Select large SUVs will be
E85 fuel compatible as well.

(C) 2006 Vegas Buzz Radio Network