GM Creates 'Autotainment' Experience at Las Vegas Monorail Sahara Station

edit vegasbuzzradio 2006-04-09 05:21 UTC add comment

[VEGAS BUZZLAS VEGAS, April 6, 2006] – With tons of dirt and a dose of speed, the corner of Paradise Road and Sahara Avenue morphs into an ‘autotainment’ extravaganza when General Motors opens the doors of “The Drive,” a unique hands-on driving experience that will be the first of its kind within the United States. The Drive officially opens to the public on April 10, 2006.

Featuring two professionally-designed driving courses—including a high-performance loop and an off-road adventure over a dirt terrain—The Drive will provide a unique “autotainment” experience adjacent to the Las Vegas Strip. The land to be utilized for the facility will be leased by General Motors from the Sahara Hotel & Casino. For the duration of the project, GM will also be a marketing and advertising partner of the Las Vegas Monorail Company including having the only brand presence at the monorail station at the Sahara Hotel & Casino—currently the most northern point of the Las Vegas Monorail system.

“The Drive provides a unique platform for General Motors to showcase its vehicles in an unprecedented way,” said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors. “With two fun-filled courses, consumers will be able to enjoy one-of-a-kind driving experiences in a variety of our products without any pressure to buy.”

The performance course will feature a half-mile paved route with jogs and turns complete with chicanes to enjoy both the speed and handling control of pure sports car driving thrills. Vehicle choices to be unleashed on the performance course will include: the legendary Chevy Corvette; the Pontiac GTO; the 400-horsepower Cadillac CTS-V; the Pontiac Solstice, a roadster exhibiting thrilling Pontiac performance; the luxurious and powerful Cadillac STS-V; and the impressive Saab 9–3 convertible.

Keys to the rugged yet refined HUMMER H2 and mid-size HUMMER H3 will be available to consumers looking to navigate the adventurous off-road course encompassing a tunnel, hill climb, v-ditch and sloped banks, moguls and obstacles. The off-road trail is available to test out the Chevy Silverado Diesel, and once available, the redesigned 2007 models of the Chevy Tahoe, GMC Yukon Denali, Cadillac Escalade and Chevy Suburban. Select large SUVs will be E85 fuel compatible as well.

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