Vegas Buzz CEO Interview: Jonathan Cobb, CEO and Founder Kiptronic.com
World’s first podcast promotion exchange emerges
Vegas Buzz discussed Kiptronic’s new service that allows podcasters to exchange promotional spots dynamically, without altering audio files. LISTEN
[JUNE 12, 2005 – VEGAS BUZZ NEWS] – Jonathan Cobb is founder and CEO, Kiptronic.com, a new podcast promotion exchange network designed to eliminate all the hassles normally involved in reciprocal podcast promotions: Mainly the need to manually modify and re-FTP files. Until now, that’s pretty much put the kibosh on such noble promotions. Worse yet, it’s cast a pall over the possible monetization of podcasts.
After all, unlike streaming radio, it’s difficult to dynamically insert content into a podcast that’s basically lying on a server somewhere waiting for the next download. That was the germ of the idea. Working with Apache server legend friend Ryan Bloom—Kiptronic founder, Jonathan Cobb – long a radio afficionado from his college radio days – founded what appears to be the next generation of ad insertion infrastructures, capable of dynamically inserting targeted commercials into podcast downloads.
This could be big, particularly given the fact that unlike ‘mass media’ where millions of people can be reached simultaneously with the same message, podcasting is what Alvin Toffler would have termed a ‘niche media,’ or even ‘micro media.’ That is, there are millions of handfuls, or ‘dozens’ of people listening to any of a number of podcasts. Targeting ads toward individual listeners to each podcast has been heretofore infeasible, albeit desirable.
Looks like this enabling technology may take podcasting to the next level – that is, the monetary rewards level through targeted, paid advertising.
Also discussed:
Podcasting vs. conventional mass media
Proliferation of Choice: Infinite choice media vs. limited choice media, and advertising management challenges.
Consumer-friendly delivery of large volume of choices, audio and video.
Related Article
[LAS VEGAS, NV – June 1, 2005 – Podcasting News @ Vegas Buzz News] – Kiptronic today announced the official launch of the Kiptronic podcast promotion exchange network. Podcasters participating in Kiptronic’s promo exchange can select and play each others promos without manually modifying their original mp3 files. Built on an open-source webserver plugin developed by Apache veteran Ryan Bloom, Kiptronic’s open architecture allows podcasters to keep total control over their podcast as they participate in the promo exchange.
Visit Kiptronic online at kiptronic.com
For more information, contact jonathan@kiptronic.com
(2005, Podcasting News @ Vegas Buzz)
